Complete Programmatic Advertising Course With Tool - 2026 - Free Udemy Course
Jan 4, 2026
💼 Udemy 🕒 5h 👥 10,209 students 🌐 English
$119.99 $14.99
Marketing Programmatic Advertising

Complete Programmatic Advertising Course With Tool - 2026

The Longest Programmatic Advertising Course on The Entire Web. Learn Programmatic Media Buying and Selling From Scratch.

What you'll learn in this Udemy Course

  • Gain 360-Degree Knowledge of Programmatic Advertising
  • Learn How to Get Started with Programmatic Advertising
  • Save Marketing Money While Maximizing Results
  • Discover All Strategies & Tactics
  • Discover All Media Buying Methods
  • Discover All Programmatic Advertising Formats
  • Discover All Programmatic Advertising Participants
  • Land a High-Paying Job in Programmatic Advertising
  • Perform Your Current Job Better
  • Advance Your Career

Udemy Coupon Requirements

  • No Prerequisites
  • Suitable for Everybody

About This Udemy Coupon

Do You Want to Become an Expert in Programmatic Advertising?

If so, then you are in the right place, as this is the only certification course you can find online that will help you gain 360-degree knowledge of programmatic advertising. Indeed, by the end of this course, you will have learned almost everything about how advertisers and publishers can succeed in the programmatic advertising landscape.

What You Will Learn

At the beginning of this course, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged, and how those gave rise to this brand new form of online advertising. Next, I will introduce you to programmatic advertising and more specifically cover:

What programmatic advertising is;

  • Its adoption over the years;
  • The benefits for advertisers;
  • The benefits for publishers;

The marketing objectives one can achieve.

Following that, you will learn which are the twenty main participants in the programmatic advertising ecosystem. I will also take you through how all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Some of those participants I will take you through are:

  • Ad Exchange
  • Demand-Side Platform
  • Supply-Side Platform
  • Ad Server
  • Data-Management Platform
  • Agency Trading Desk
  • Ad Fraud Protection Platform
  • Ad Viewability Solution
  • Brand Safety Solution
  • Creative Management Platform
  • Dynamic Creative Optimisation Platform
  • Ad Order Management System
  • Digital Asset Management Platform
  • Web Analytics Platform
  • Marketing Attribution Platform
  • Tag Management System

After that, I will take you through different ways of buying media programmatically. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others:

  • Real-Time Bidding
  • Open Auctions
  • Private Auctions
  • Programmatic Direct
  • Preferred Deals
  • Guaranteed Deals

Then, you will learn about the six programmatic advertising formats. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving, and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers:

  • Programmatic Display Ads
  • Programmatic Video Ads
  • Programmatic Native Ads
  • Programmatic TV Ads
  • Programmatic Audio Ads
  • Programmatic Digital Out-Of-Home Ads

Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers:

  • Contextual Targeting
  • Placement Targeting
  • Demographics Targeting
  • Geo-Targeting
  • Lookalike / AI Audience Targeting
  • 3rd-Party Audience Segment Targeting
  • Layered Targeting
  • Standard Remarketing
  • Dynamic Remarketing
  • Custom Remarketing

Following those, you will get to know how to create a successful media plan as well as how an advertiser’s media plan is executed with the help of media planners, media buyers, creative designers, and ad traffickers:

  • Media Planning
  • The Process of Creating a Media Plan
  • Ad Operations for Advertisers

Next, you will learn all the essential and advanced tactics followed by publishers for managing ad inventory, increasing ad viewability, and of course, ad revenues. You will also learn about the ad operations of a publisher, which typically consists of inventory managers, ad sellers, ad traffickers and yield managers. More specifically, you will learn the following:

  • Implementation of Ads.txt
  • Dealing with Privacy Laws
  • Cookieless Tracking with Universal IDs
  • Header Bidding
  • Price Floor Optimisation
  • Ad Inventory Optimisation Tactics
  • Sticky / Docked Ad Spaces
  • Responsive Ad Spaces
  • Ad Refresh Tactic
  • Ad Operations for Publishers

In the last section of this course, you will learn more about the major challenges advertisers and publishers face in the programmatic advertising landscape:

  • Reduce Ad Tech Tax
  • Avoid Price Inflations in Auctions
  • The Impact of Ad Blockers & Solutions
  • Dealing With This Complex Landscape

Following those, you will learn the new developments that have already started shaping the future of programmatic advertising:

  • Artificial Intelligence
  • Machine Learning
  • Augmented Reality Ads
  • Virtual Reality Ads
  • Blockchain Technology

Lastly, you will learn how to practice your gained knowledge. In that module, I will show you how the DSP of Data Xu works; how to create conversion goals; audience list and programmatic advertising campaigns.

Who Is This Course For?

This course has no pre-requisites and it is suitable for anyone wanting to gain comprehensive knowledge of programmatic advertising, whether they have no experience in the field or already run programmatic advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of programmatic advertising. Therefore, it is ideal for:

Digital Marketing Professionals, who have heard about programmatic advertising and wish to grow their skills further to advance their career.

Programmatic Advertisers, who currently trade programmatic ads but have many knowledge gaps. According to a recent study, 50% of programmatic advertisers, don’t think they know how programmatic advertising works. By taking this course, they can definitely perform their current job better, improve the performance of their campaigns as well as grow their career further.

Professionals with Traditional Marketing Background

Sales, PR, Communication, Creative & IT Professionals

Entrepreneurs & Business Owners, who would like to discover the full potential of programmatic advertising and take their business to the next level.

Why Does This Course Offer Excellent Value for Money?

  • High-Quality Course
  • Well-Designed Presentations
  • Illustrated Examples
  • Well-Structured Course

No Fluffing

  • 5+ Hour Course
  • Get Straight to the Information You Need

Certificate of Completion

  • Covering Both Sides of the Spectrum (Advertisers & Publishers)
  • Advance Your Career

Mobile Application

  • Download lessons on your Android or iOS device
  • Take lessons while commuting to work

30-Day Money-Back Guarantee

  • Why not start this course right now?
  • Buy this course by clicking the 'Buy Now' button   

⚡ Limited Time Offer

Coupon valid until end of April 2026

Don't miss out — grab this Marketing course before the coupon expires.

You save

$105.00

88% OFF original price

Get Udemy Coupon
100% Verified 🛡️ SECURE ACCESS ⚡ FAST REDEEM

What is Complete Programmatic Advertising Course With Tool - 2026?

Complete Programmatic Advertising Course With Tool - 2026 is a 5h online course on Udemy taught by Alex Vasileiadis. It covers Programmatic Advertising and is designed for learners who want to gain 360-degree knowledge of programmatic advertising . With 10,209 students enrolled and a 4.3 star rating, it is one of the top-rated courses in Programmatic Advertising on Udemy. Use the coupon above to access it at 88% OFF ($14.99).

About the Instructor

A

Alex Vasileiadis

Udemy Instructor · Marketing Expert

Alex Vasileiadis is an expert instructor on Udemy specializing in Marketing. Their course "Complete Programmatic Advertising Course With Tool - 2026" has helped 10,209 students master Programmatic Advertising with a 4.3 star rating.

Course Information

Platform

Udemy

Instructor

Alex Vasileiadis

Duration

5h

Language

English

Category

Marketing · Programmatic Advertising

Rating

4.3 (10,209 enrolled)

Price

$14.99 $119.99 -88%

Last Updated

January 2026

Related Topics

Also available on: Udemy.com ↗
Andrew Derek

Andrew Derek

Expert Reviewer

Andrew Derek is a lead editor and course analyst at CoursesWyn with over 8 years of experience in online education and digital marketing. He meticulously audits every Udemy coupon and course syllabus to ensure students get the highest quality learning materials at the best possible price.

Contact Andrew Verified by CoursesWyn Editorial Team

Related Udemy Coupon Codes

Mastering AI with ChatGPT 5, Gemini (AI Agents Included)
22h 30m

Mastering AI with ChatGPT 5, Gemini (AI Agents Included)

By Sawan Kumar

Creating content, automate marketing using the power of ChatGPT and 25+ AI Tools for Students, Employees, Business Owner

4.5
3,595+
$119.99 $12.99
89% OFF Verified
The Social Media Marketing & Management Masterclass 2026
🔥 Popular
36h 30m

The Social Media Marketing & Management Masterclass 2026

By Robin & Jesper, One Day Website Pro

Master Social Media Marketing and Management, Digital Marketing, Facebook Ads, Instagram, YouTube, Build a Strategy.

4.5
49,501+
$199.99 $14.99
93% OFF Verified
The Complete Instagram Marketing Masterclass 2026
🔥 Popular
8h 30m

The Complete Instagram Marketing Masterclass 2026

By Robin & Jesper, One Day Website Pro

Master Instagram Marketing! Get 45 Strategies for Reels, Posts, Stories and Live to improve Growth & Get Customers Today

4.5
17,418+
$119.99 $11.99
90% OFF Verified
AI Art Generation Guide: Learn 12+ AI Art Tools | AI Artists
17h 30m
May 17, 2025 AI Art Generation

AI Art Generation Guide: Learn 12+ AI Art Tools | AI Artists

By Henry Habib, The Intelligent Worker

Learn AI Art - Midjourney, DALL-E, Stable Diffusion, BlueWillow, DreamStudio, RunwayML, Adobe Firefly, ClipDrop, AI Art

4.6
2,204+
$199.99 $9.99
95% OFF Verified

Frequently Asked Questions

Is there a discount for Complete Programmatic Advertising Course With Tool - 2026?

Yes! Instead of paying $119.99, you can get Complete Programmatic Advertising Course With Tool - 2026 for just $14.99 with our verified coupon — saving you $105.00 (88% OFF) today.

How do I apply the coupon code?

Simply click the "Get Udemy Coupon" button on this page. The discount is applied automatically to your checkout link — no manual entry needed.

How long is Complete Programmatic Advertising Course With Tool - 2026?

Complete Programmatic Advertising Course With Tool - 2026 is approximately 5h long. Udemy gives you lifetime access so you can learn at your own pace and revisit content anytime.

What will I learn in Complete Programmatic Advertising Course With Tool - 2026?

In Complete Programmatic Advertising Course With Tool - 2026 by Alex Vasileiadis, you will learn: Gain 360-Degree Knowledge of Programmatic Advertising ; Learn How to Get Started with Programmatic Advertising ; Save Marketing Money While Maximizing Results . The course covers Programmatic Advertising with 5h of hands-on content.

What is Complete Programmatic Advertising Course With Tool - 2026?

Complete Programmatic Advertising Course With Tool - 2026 is a 5h online course on Udemy taught by Alex Vasileiadis. It covers Marketing with a 4.3 star rating from 10,209 enrolled students. Use our verified coupon to access it at $14.99 (88% OFF).