Using AI for Graphic Design with Adobe Express & Firefly

Welcome to Design Marketing Content with AI in Adobe Express– a project-based course where you’ll learn how to use AI tools to create professional branding, video content, animated characters, and high-impact social media graphics. Whether you run a small business, manage social content, or want to level up your design skills, this course will show you how to design eye-catching marketing materials quickly and confidently using Adobe Express (free or paid). You’ll learn how to use the latest AI design tools – including Adobe Firefly, ChatGPT, Google Labs Whisk, and Gemini Flash (aka Nano Banana) – to generate graphics, build brand identity, and create compelling motion content. By the end, you’ll be designing marketing visuals that look polished, modern, and attention-grabbing across Instagram, TikTok, Facebook, LinkedIn, and beyond. What You’ll Learn

• How to create animated characters and avatars for branding
• How to generate logos, icons, type styles and brand kits using AI tools
• Using ChatGPT & Firefly to create graphics, promotional imagery & content ideas
• Building colour palettes, font pairings & mood boards for strong branding
• Creating impressive AI video intros using effective prompting
• Enhancing voiceovers using AI audio tools
• Designing scroll-stopping social media posts optimized for multiple platforms
• Working with image cutouts, text, video, graphics & templates
• Creating a cohesive brand identity that stands out
• Every section includes a hands-on project, so you learn by doing – and finish with a set of visual marketing assets you can actually use.

Who This Course Is For Hi, I’m Tim – an Adobe Certified Instructor, Adobe Certified Expert, and creative designer based in London. This course is ideal for:

• Small business owners and entrepreneurs
• Content creators, influencers & social media managers
• Students & career-builders looking to add AI-powered design skills
• Home users who want creative projects made easy

If you’re brand new to Adobe Express, you can follow along easily – I cover the interface early on. If you already know the basics, feel free to skip ahead. Tools We’ll Use You’ll explore powerful AI and branding tools including:

• Adobe Firefly for text & image generation
• ChatGPT and Gemini Flash for concept development and prompts
• Google Labs Whisk for advanced animation from portraits
• Adobe Express Brand Kits, video effects & voice tools
• Auto cutout and template-based editing

Short, clear video lessons ensure rapid learning and fast results – even if you’ve never designed before. What You Need

• Adobe Express (free or paid version)
• A browser or the mobile app
• No prior design experience required

By the End of the Course

• You’ll confidently create:
• Branded social media campaigns
• Logos, character avatars & brand graphics
• Video intros and animated marketing content
• Cohesive digital marketing assets ready to publish anywhere

You’ll have a complete set of project files – and new design skills you can use immediately. Credits & Notes

• Adobe Express and its logo are trademarks of Adobe Inc.